Light and color
Without light, there would
be no color.
The Characteristics of Color:
Hue: Is any color on the color wheel.
Value: (also called
brightness or luminosity)
Saturation: (also called Chrome)
Color theory
Tints are created when you
add white to any hue on the color wheel.
Shades are created when
only black is added to a hue.
Tones are created when you
add both black and white to a hue.
Chrome: how pure a hue is
in a relation to grey.
Intensity: the brightness
of a hue.
Luminescence: A measure of
light reflected from a hue.
Additive & Subtractive
Color
The additive model is
based on mixing the light,
The subtractive model is
based on mixing the pigments.
We work with the additive
model (RGB) when preparing contents to be displayed on TV, internet, mobile or
any light source.
When working for printing,
we work with the subtractive model (CMYK).
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